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Recommended Resources

For additional assistance, contact the subject librarian for Marketing, John Tombarge.

Business Source Complete
Business Source covers business journals, magazines, and newspapers. About 7,000 publications, over 2,000 of which are peer-reviewed journals, as well as other resources, including financial data, bo...

Association For Consumer Research  (Info)

Business Source Complete  (Info)

Communication And Mass Media Complete  (Info)

Dow Jones Factiva  (Info)

LexisNexis - Business & Industry News  (Info)

Mintel Reports (In Huntley Hall Only)  (Info)

PsycINFO  (Info)

Sociological Abstracts  (Info)

Brand Glossary  (Info)

Business Plans Handbook  (Info)

Consumer Magazine Media (SRDS)  (Info)

Dictionary Of Marketing   (Info)

Encyclopedia Of Social Measurement  (Info)

Handbook Of Marketing Scales  (Info)

Newspaper Media (SRDS)  (Info)

TV & Cable Media (SRDS)  (Info)

Consumer Information  (Info)

Industry Research Desk  (Info)

AdvertisingAge - Data Center  (Info)

American Buyers: Demographics Of Shopping  (Info)

Best Customers: Demographics Of Consumer Demand  (Info)

Estimates Professional 2007: CD-ROM  (Info)

Passport   (Info)

Simmons OneView   (Info)

Who's Buying  (Info)

Who's Buying Alcoholic And Nonalcoholic Beverages  (Info)

Who's Buying By Race And Hispanic Origin  (Info)

Who's Buying: Executive Summary Of Household Spending   (Info)